The soft economy isn’t phasing most, as we just heard that our favorite tween mag, Teen Vogue is expanding their name by opening up a pop-up shop at a mall in Short Hills, New Jersey. The concept of the shop is not to sell the merchandise, but to make it a place where “girls can stop by to relax, try on clothes, play with makeup, charge cell phones and iPods, and drink smoothies”. In order to promote the magazine, they will have their editors on site to provide fashion advice and tips to visitors. The shop is slated to open November 28.

Photo courtesy of The New York Times

Filed under: Fashion, Magazines