Photo: Courtesy of Sanrio Luxe – Inside the new Sanrio Luxe store

Sanrio, the parent company of the Hello Kitty brand, is setting up its first Sanrio Luxe concept shop in the heart of NYC, Times Square.  The opening is slated for Nov. 11.

At the new store, clothing will range from about $75 for pair of cashmere gloves to $250 for a chunky knit cashmere cardigan.   

Hello Kitty is a huge phenomenon in Asia so I am glad to see it come to the Big Apple! 

Photo:  Hello Kitty character created by Sanrio

Filed under: Accessories, Fashion