Katie Holmes was the first to be seen rockin the new H&M Collection, Comme des Garçons, but H&M Japan was the first to launch the collection on Saturday. H&M documented the loyal shoppers in a video and can I say “wow”, these loyal shoppers camped out for 40 hours awaiting for the doors to open. ..now that is loyalty. According to WWD, “The collection’s tuxedo jacket for example, retails for 15,990 yen, or $162.85 at current exchange. The same item will retail for $99.00 in the U.S. and 79.90 euros ($101.66) in much of the Eurozone.”

Check out the full video here:

Filed under: Celebrity, Fashion